Because fried chicken and liberty go together
There's a new KFC-style fried chicken fast food restaurant in town - right here on Randall Street. Nope, this is not a pulling-your-leg-Starbucks-is-across-the-farmer's-Co-Op stunt. It's bright and shiny and it's called Monroe Chicken. You can check out the pics below.
Perhaps the most interesting bit about it is its tag line: "The Love of Chicken Brought Us Here." That is FUNNY. It's not just silly funny, it's clever funny.
I have been working on my new company logo and branding for the past couple of months so I find it wildly original. It's a hilarious play on Liberia's motto.
And I shouldn't think it should ruffle any national feathers - no pun intended. Monroe Chicken is respectful of Liberia's fabricated and bizarre identity and history. Everything about the place is steeped in it - the motto, the colours, the red and white stripes, the lonestar, and the picture of Monroe. Gosh, it almost looks American.
So you get a bit of ironic history and some tasty fried chicken. What else do you need? And like I said before, the place is new and shiny.
And LORD KNOWS, we need new and shiny things here in shabby Monrovia. What's more, this is good for business - more business is good for business.